Get Ready for #GivingTuesday December 2, 2014
Move over Black Friday and Cyber Monday – here come’s #GivingTuesday!
What is #GivingTuesday?A worldwide effort to get people to donate to their favorite charity on the Tuesday after Thanksgiving, and the new unofficial kick-off to the end-of-year giving season.
Why Participate in #GivingTuesday?
In a study of over 500 DonorPerfect clients collecting online donations, we found that clients who received WebLink transactions during #GivingTuesday ‘week’, (Sunday after Thanksgiving to the following Saturday), in both 2012 and 2013, saw these impressive results:
- Online giving grew 87%!
- Average online gift size increased 17%!
- Online giving in all of December increased 19.4%!
We also looked at clients who had giving in December of both 2012 and 2013, but did NOT participate in #GivingTuesday:
- Online giving in December only grew 8.4%.
- Average online gift amount was roughly flat, growing 1.2%.
WebLink #GivingTuesday Form
All WebLink clients will have a #GivingTuesday form in their template library after the conference that they can customize and use!
Set Up Your Online Donation Form in 30 Minutes!
Just in time for #GivingTuesday and the end-of-year giving season! You can set up an online donation form in 30 minutes using WebLink, DonorPerfect’s integrated online form management solution. Attend this free webinar to learn how:
- Wednesday, October 1, from 1:00PM – 2:00PM EST.
- Tuesday, November 4, from 3:00PM – 4:00PM EST.
Register at www.donorperfect.com/freewebinar
Don’t have WebLink?
Please contact your client account manager:
Phone: (800) 848-3279